Hayley Paige Fall 2016 Launch Event at JLM Flagship Store in West Hollywood, CA
This event was hands down one of the best curated and well-planned events that we have worked at this year and it was such an honor to be part of such a wonderful production for Hayley Paige's launch event to showcase her Fall 2016 Bridal Collection. The event was feminine, whimsical, light-hearted and full of energy. From the catering, drinks, on-site make-up and hair to the details of the decor, flowers and calligraphy...this event was so, so gorgeous!
For any of our events, I create a custom flower crown designed for the guest of honor, which for tonight, was for Hayley. I wanted to create a look that wouldn't overpower her outfit (which was designed by herself), but would give her the right balance of beauty and playfulness that would complement her overall look and style.
I also had the honor of creating the crowns for her models, which were all similar to her crown; however, each designed to have their own personality, just like the wedding dresses that were going to be show cased during the event.
During the event, we met a bunch of ladies who all worked in the wedding industry. From photographers, wedding planners, bride-to-be's and everything in between, we met some really talented and creative ladies that were all so sweet. I had some time to talk with each person for a few minutes, which was really nice, because usually I am slammed packed with my girls creating crowns on site. When I get moments to connect and learn about the girls who come to our flower crown station, I really appreciate the time that we get to share because everyone's story is so interesting to me!
Part of the production on our end is always setting up our flower crown stations. I have a couple of different sets that I can pull from depending on what type of event we work, and for this one, we ended up using our Feminine Chic decor, which was full of silver details, white crystals and decorated with soft and pretty pink florals.
One of my favorite parts of the night was watching the fashion show and getting to see the bridal dresses come to life. It was truly magical. Watching how everything came together, with most of the guests in flower crowns, as well as the models in their crowns, was really a special moment for me to experience. It was a magical feeling to support a team of people who came together to create a night celebrating and honoring Hayley and being able to be a part of that through the flowers was really amazing. I actually was referred to this event by another florist Peony & Plum, which I thought was really sweet and I am forever grateful to them for having me be connected to this event through their kind word of mouth.
My favorite dress of the night was this first one. Oh my, I just love the details, color and just everything!
Afterwards, we got to enjoy, have a drink and just talk with the ladies we met earlier in the day at the event. I love meeting people that have connected with me via Instagram. I was joking around with Lara from California Wedding Day and saying it was nice to meet the face behind the handle :) Ain't that the truth?!
All in all, this event was one for the books. Congratulations Hayley <3
Thank you to everyone that was a part of this event...
it was truly one that will be remembered for all the right reasons.
Photographer // Brian Leahy Photography
Event Coordination // Yoleine Dumarsais of Yellow Birds Events
Fall 2016 Bridal Gowns // Hayley Paige
Venue // JLM Flagship in West Hollywood
Catering // Contemporary Catering
Cinematography // Expressionary Productions
Flower Wall and arrangements // Peony & Plum
Wine // One Hope
Hair/Makeup // Glam Squad
Calligraphy // Calligraphy Katrina
Tux // The Black Tux
Seating // All Seated
Drinks // Scarlette Bartending
Flower Crowns // THE CROWN COLLECTIVE
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